The Power of SMS
By far the quickest, easiest and most effective way to reach your audience and engage them on the most personal level. With SMS marketers enjoy 98% read and open rates, 40% and higher response rates. No need for app development and download.
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Definition and Characteristics of SMS Marketing
The penetration of mobile devices in the American society brought with it vast business opportunities. One of such opportunities is the use of SMS as a marketing strategy. This refers to the use of mobile devices with the aim of promoting a certain product or service. It entails sending of a message by a company to a consumer and subsequent communication.
There are several characteristics of SMS marketing. First, it involves the use of an SMS enabled mobile device in communication. Second, the company writes short and concise message to its clients. Third, it is sustained by the use of keyword and short code. Lastly, it has both the opt-in and opt-out features.